We used a very clean color palette of greens and dark purples along with mostly white backgrounds and airy imagery to bring that feeling of calmness and joy.
The logo consists of a circular icon that represents "new cycles" in life and is inspired by the moon as the client requested.
The icon is accompanied by the word-mark "MARTA SOTO" in capitals to bring a sense of boldness and strength to the logo. this word-mark is then contrasted by a soft, handwritten tagline reading "perinatal psychology" to bring a balance to the logo.
Disclaimer: the final visual identity we did for marta soto went through various changes, due to the client's requests. The showcased above is one of the first variations of the identity.