the clients wanted a minimalistic yet beautiful logo and a beige and green color scheme, which we used along with flowy and delicate imagery:
we wanted to create a dynamic logo so that the brand could be adaptable to the different applications it would be used in, therefore we have the horizontal logo (left) and the vertical one (right) that simultaneously represent the brand.
we also created a set of icons for LU-JI, with each icon representing each of the categories of jewelry that the brand sells:
for valentines day
apart from the dynamic logo, icons, and imagery, we decided to use arches to make the visual identity more captivating and elegant as shown in this packaging example: