- brand identity -

LU-JI is a Czech and Slovak jewelry e-shop launched in February 2022. We created a feminine and bold visual identity for them along with a set of icons and banners for their website.

laptop luji.png

the clients wanted a minimalistic yet beautiful logo and a beige and green color scheme, which we used along with flowy and delicate imagery:

social media_Artboard 1.png

we wanted to create a dynamic logo so that the brand could be adaptable to the different applications it would be used in, therefore we have the horizontal logo (left) and the vertical one (right) that simultaneously represent the brand.

LUJI HOR BEIGE.png
LUJI VER BEIGE.png

we also created a set of icons for LU-JI, with each icon representing each of the categories of jewelry that the brand sells:

necklace beige_1.png

earrings

RINGS BEIGE.png

rings

heart beige.png

for valentines day

bracelet beige.png

bracelets

necklace beige.png

necklaces

apart from the dynamic logo, icons, and imagery, we decided to use arches to make the visual identity more captivating and elegant as shown in this packaging example:

set mockup.png

let's make your vision come to life!

- get in touch and let's chat -