- brand identity -
anchor & soar is a travel blog started by mandy sanchez, an american expat based in the czech republic. we created her visual identity by delivering a logo, brand guidelines, email signature, and social media templates.
we carefully designed the logo to deliver the name of the blog in the most creative and fun way, blending a paper plane with an anchor. it also has different variations that can be used depending on the application necessary.
we put together a beautiful mix of yellow, terracotta, pinks, and light blue colors to bring a feeling of excitement and peace at the same time. along with inspiring travel photography in the social media templates to inspire the audience to travel and explore the world!