ANCHOR & SOAR

- brand identity -

Anchor & soar is a travel blog started by Mandy Sanchez, an American expat based in the Czech Republic. We created her visual identity by delivering a logo, brand guidelines, email signature, and social media templates.

We carefully designed the logo to deliver the name of the blog in the most creative and fun way, blending a paper plane with an anchor. It also has different variations that can be used depending on the application necessary.

We put together a beautiful mix of yellow, terracotta, pink, and light blue colors to bring a feeling of excitement and peace at the same time. along with inspiring travel photography in the social media templates to inspire the audience to travel and explore the world!